Archaeology and Tourism – in synergy or conflict?

Interesting conference debating the inter-relationship between archaeology and the tourism industry.

Details below:

Organizer: Dr. Noel B. Salazar (University of Leuven)

In a bid to obtain a piece of the lucrative global tourism pie, destinations worldwide are trying to play up their local distinctiveness. This is sometimes done by borrowing from traditional ethnology an ontological and essentialist vision of exotic cultures, conceived as static entities with clearly defined characteristics. Ideas of old-style colonial anthropology and archaeology objectifying, reifying, homogenizing, and naturalizing peoples are widely (mis)used in international tourism by individuals and organizations staking claims of identity and cultural belonging on imagined notions of place and locality. Ironically, this is happening at a time when anthropologists and archaeologists alike prefer more constructivist approaches to human heritage, taking it for granted that cultures and societies were never passive, bounded and homogeneous entities.

Of course, academic writings (often outdated ones) are only one source of inspiration that shape tourism imaginaries of peoples and places, but they are an underestimated and under-researched one. While there is a growing literature on how fieldworkers engage with tourism, at their research sites or on a theoretical level, there has been little systematic investigation of how archaeological and anthropological knowledge is (mis)used, la carte, by tourism stakeholders to produce easily sellable interpretations of heritage (and, in the process, transforming local peoples lives). This panel presents empirical case studies that critically analyse which aspects of the two disciplines are used in tourism to create nostalgic essentializing imagery of so-called authentic traditions and cultures and what the ascribed and self-identified roles and responsibilities of scholars are in these processes.

If you are interested in participating, please go to the conference website (,
click the Propose a paper link and follow the instructions.
Note that the deadline is February 6.
General instructions about submitting abstracts:
More information about the conference in general:
High-quality papers will be selected for publication in an edited volume.