In modern society, the popularity of online shopping is growing, and gradually it is spreading to all new categories of goods. Nevertheless, in some categories, barriers to online shopping are still high, and in some areas of retail, online trading is currently prohibited by law or possible with restrictions. Pharmaceuticals are included in the list of available for online ordering. However, consumer research and analysis of internal search engine data show that there has recently been an increase in user interest in finding and buying OTC products, vitamins and dietary supplements online. According to surveys, the rate of users who are potentially willing to buy drugs online is high. Today, 71% of people using the Internet in America consider buying any drug online convenient and 56% are considering buying OTC drugs online as the most affordable option. At the same time, 50% of online users have real experience of buying medicines (including vitamins), and 56% – OTC drugs. Another encouraging fact is that searches for online drug purchases have nearly doubled over the past year. In general, the number of such requests has been growing steadily since 2014. The Internet is becoming an important health consultant for users – according…
