Safari operators in Africa realised several years ago that there were people who wanted to see the wildlife, but not shake dirt out of a sleeping bag and take a shovel to dig a loo at the end of the day. Now London-based Ancient World Tours, who specialise in ancient sites, is amongst a growing number of companies capitalising on this growing market, and offering camping holidays with a twist of glamour: glamping. I spoke to Managing Director Peter Allingham about the changing face of cultural tourism.
Although the name sounds like something a dodgy pop star would do, ‘glamping’ (glamour camping) is giving some tour operators the edge in a competitive market. Having gained popularity in parts of Europe, America and Australia, glamping is rapidly becoming a part of a tour’s itinerary in countries such as Egypt and Jordan.
Safari operators in Africa realised several years ago that there were people who wanted to see the wildlife, but not shake dirt out of a sleeping bag and take a shovel to dig a loo at the end of the day. Now London-based 
