Get Real About Advertising Fakes ASA Tells Semmel Concerts King Tut Tour

The Advertising Standards Association (ASA) told Semmel Concerts to pull their TV spots promoting their King Tut replica event as it was too misleading and not clear enough that content was not the real items. The voiceover on the ad said: "Escape on a voyage into the fascinating world of ancient Egypt. Tutankhamun - his tomb and his treasures is not just an exhibition, it's an adventure. Visitors become explorers, discovering and solving the mystery of the long lost world of ancient Egypt". 

The ASA ruling advise Semmel to change the ad for future.

Mary Ann Craig visited the exhibition and appreciated that the replicas did a lot to tell the story and popularize the story of King Tut. 

Read 155 comments, or leave your own

About The AuthorJonathan Himoff
Jonathan Himoff (follow me: e-mail or RSS feed for Jon Himoff)
Jon grew up in New York and spent too much time randomly wandering the Met. Spending two summers in Greece as a teenager he had the chance to visit many piles of broken stones and soft-edge marble ruins. He would look out over the Med while imagining vast armies under sail preparing for epic battles.

Comments

<p>TV spots promoting their King Tut replica event as it was too misleading and not clear enough that content was not the real items.</p>

<p>his treasures is not just an exhibition, it's an adventure. Visitors become explorers, discovering and solving the mystery.</p>

<p>his tomb and his treasures is not just an exhibition, it's an adventure. Visitors become explorers, discovering and solving the mystery</p>

New York and spent too much time randomly wandering the Met. Spending two summers in Greece as a teenager he had the chance to visit many piles of broken stones.

<p>Wel i am not sure how many people paid that much attention to the adver but if you look carefully The voiceover on the ad said: &quot;Escape on a voyage into the fascinating world of ancient Egypt. Tutankhamun - his tomb and his treasures is not just an exhibition, it's an adventure. Visitors become explorers, discovering and solving the mystery of the long lost world of ancient Egypt&quot;. http://109.228.25.189/ Steve</p>

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<p>They were warned about this when the exhibition was on in Manchester. You'd have thought they'd learned their lesson!</p>

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I think advertising is important, but the method of advertising is more important

<p>I like your post, keep on posting. I will keep read your news.</p>

The voiceover on the ad said: &quot;Escape on a voyage into the fascinating world of ancient Egypt. Tutankhamun - his tomb and his treasures is not just an exhibition, it's an adventure. Visitors become explorers, discovering and solving the mystery of the long lost world of ancient Egypt&quot

<p>Great post. Keep the good work going.</p>

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<p>&nbsp;Wow those treasures look so real. It would be cool to try and determine which are fakes and which are real. Ancient Egypt is one of the most fascinating topics in the world. Thanks for another great post.</p>

Thx to share your information to me nice....

Spending two summers in Greece as a teenager he had the chance to visit many piles of broken stones and soft-edge marble ruins. He would look out over the Med while imagining vast armies under sail preparing for epic battles.

some interest here,,

Tutankhamun - his tomb and his treasures is not just an exhibition, it's an adventure. Visitors become explorers, discovering and solving the mystery of the long lost world of ancient Egypt&quot

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thanks for sharing!

<p>real or fake doesn't matter, which is important to give a gap opening up a mystery</p>

Thank for sharing

I think everyone's curiosity about the story of King Tut will make the exhibition more attractive

Great thanks for sharing this article post.

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Interesting Publications
Tutankhamun: The Life of the Boy King
Purchase this product from Amazon.comPurchase this product from Amazon.co.uk
Andre Deutsch Ltd (1 Oct 2009)
by Jaromir Malek

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